Gifu Prefecture is known for its rich history and natural beauty, including the historically significant city of Gifu, the traditional thatched-roof houses of Shirakawa-go, a UNESCO World Heritage Site, and the stunning mountain scenery of the Northern Japanese Alps. The region is also famous for its cormorant fishing on the Nagara River and the production of traditional crafts such as Mino washi paper. Local cuisine highlights include Hida beef and ayu sweetfish.