Joetsu City is known for its rich history, including the famous Kasugayama Castle, once ruled by Uesugi Kenshin, a notable warlord. The area offers access to ski resorts, making it appealing for winter sports enthusiasts. Local cuisine such as Hegi soba, a unique buckwheat noodle dish, reflects the region's culinary tradition. Joetsu is surrounded by the Sea of Japan to the north and mountains to the south.