Ojiya City is known for its rich history in textiles, particularly the production of Chijimi fabric, which is recognized as a traditional craft. The city also celebrates the Ojiya Balloon Festival, drawing visitors with its colorful hot air balloon displays. The Uonuma area, famous for producing some of the highest quality Koshihikari rice, surrounds Ojiya, offering a taste of premium Japanese rice. Nearby, visitors can also explore the Echigo-Tsumari Art Field, known for integrating contemporary art into the rural landscape.