Ninohe District is located in the northern part of Iwate Prefecture, offering a serene rural setting amidst mountains and rivers. It is known for its rich cultural heritage, including traditional crafts and festivals. The area is also famous for its production of Nanbu Bijin sake and local delicacies like soba (buckwheat noodles). Nearby attractions include the serene Hachimantai mountains and the historical sites in Morioka City.